The last few months have seen us really get going on our social media pages to reach out further to our likely audience but also to attract a wider public, perhaps people who are interested in homes and design but not necessarily looking to buy or sell a property.
This allows us an element of fun in our posts as the aim is not to directly sell something. Yes it’s about increasing the awareness of our brand, but in an entirely different way. Social media, as the term implies, is about being social, not about selling.
This gives us much more freedom in what to post, and to plunder our catalogue of photos built up over the years of selling and letting unique London property. In some ways it’s a real trip down memory lane, rediscovering the incredible houses and apartments we’ve worked on, and reliving the experiences of showing people round.
Our Instagram account of course is the perfect environment for pure property pleasure, whether for homes that are currently available or simply a bit of nostalgic voyeurism. Everyone loves to know how people decorate their homes and to find out what’s behind the doors of many of London’s converted factories, warehouses, schools and other repurposed buildings.
Our Facebook page is proving the perfect environment for alerting the world to what’s available to rent and buy right now and our posts are beginning to garner engagement, likes, shares and comments. We’re approaching 1,800 likes on our page and are committed to breaking through the 2,000 barrier by the end of September.
That just leaves our Twitter feed, and therein lies the challenge. We are keen to avoid being another one of the countless profiles where the only service provided is re-tweeting other people’s ideas. Or, worse, constant “aren’t we great?” tweets. Twitter, to us, should be about sharing unique and useful information and insights. That is what we are determined to offer.
We’re learning exactly what we have to say on a daily basis that is not simply an ego tweet (which – who knew? – most people aren’t so interested in), but that is informative and useful to anyone following us.