Unique-Social-Media-Montage
The last few months have seen us really get going on our social media pages to reach out further to our likely audience but also to attract a wider public, perhaps people who are interested in homes and design but not necessarily looking to buy or sell a property.

This allows us an element of fun in our posts as the aim is not to directly sell something. Yes it’s about increasing the awareness of our brand, but in an entirely different way. Social media, as the term implies, is about being social, not about selling.

This gives us much more freedom in what to post, and to plunder our catalogue of photos built up over the years of selling and letting unique London property. In some ways it’s a real trip down memory lane, rediscovering the incredible houses and apartments we’ve worked on, and reliving the experiences of showing people round.

Our Instagram account of course is the perfect environment for pure property pleasure, whether for homes that are currently available or simply a bit of nostalgic voyeurism. Everyone loves to know how people decorate their homes and to find out what’s behind the doors of many of London’s converted factories, warehouses, schools and other repurposed buildings.

Our Facebook page is proving the perfect environment for alerting the world to what’s available to rent and buy right now and our posts are beginning to garner engagement, likes, shares and comments. We’re approaching 1,800 likes on our page and are committed to breaking through the 2,000 barrier by the end of September.

That just leaves our Twitter feed, and therein lies the challenge. We are keen to avoid being another one of the countless profiles where the only service provided is re-tweeting other people’s ideas. Or, worse, constant “aren’t we great?” tweets. Twitter, to us, should be about sharing unique and useful information and insights. That is what we are determined to offer.

We’re learning exactly what we have to say on a daily basis that is not simply an ego tweet (which – who knew? – most people aren’t so interested in), but that is informative and useful to anyone following us.

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Ray-Ban wall mirrors, Jean Cocteau-inspired bookshelves, Land Registry market data and the best 30 architectural documentaries: what connects these seemingly disparate topics and thingummies?

 

 

The Unique Property Company facebook page, that’s what. When it comes to property and design, if you’re in the market for being in the know, you could do a whole lot worse than liking us on facebook.

 

 

See you there…

Find us on Facebook
 

 

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Yes, it’s true, and you need look no further than the property section of The Telegraph from last Saturday to have it confirmed. They ran an article on Britain’s 20 Best Small Estate Agents and we are delighted to have made the list. As what you might call a larger gentleman, being the smallest anything was something of a novelty, while the pithy one-liner of recognition – “This company found a niche–one off properties–and dominates it” – a welcome acknowledgement.

 

In fact, we never wanted to be–and certainly don’t see ourselves as–dominant characters, but we have worked particularly hard to become the natural choice for people with exciting and unique place to live.

 

We thoroughly recommend finding your own niche, so long as it’s not ours of course. Wherever your business may be, there is sure to be a niche. Look around you at the local vernacular. What’s the character of the area? 1930s semis? Victorian terraces? Local-authority housing? They’re all perfectly valid areas of business and, take it from us, declaring yourselves and being a specialist is magnetic for people with property that matches your chosen forte. Being an expert is far more alluring than being a Jack-of-all-trades.

 

Looking through the others on The Telegraph’s list, it’s clear that finding a way to stand out from the crowd is key to their celebrity. High streets are full of perfectly okay estate agents, but they can be hard to distinguish from one another. Much like the properties they display.

 

We’re fortunate to never have to ask our clients to do something with their home to make it look special, because they are all, by their very nature, unique and exciting spaces to live. Which is, of course, the very opposite environment to a regular high street estate agent’s window.

 

In a world where globalisation and homogenisation are ever apparent, the swing to individuality and independence grows ever stronger. Just as the most thriving high streets are those that are chain-store free, so too is the market for unique and one-off properties a fascinating and wonderful place.

 

We wouldn’t swap it for the world.

http://www.telegraph.co.uk/property/propertyadvice/9790414/Britains-best-small-estate-agents.html 

 

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