Did you hear tell of our recent betrothal? It could have easily escaped your attention because we’ve abandoned the standard behaviour of arguing in public, answering each other’s sentences and generally losing our identity. We’ve gone instead with a union so joyfully up with the times and down with kids, that we sometimes have to pinch ourselves at finding such a wonderful partner.
Our dearly beloved, to whom we’d like to introduce you, is New London. Since their inception in 2005, they’ve been rather busy dealing with some of London’s most exciting and design-led new developments from this fine city’s bank of niche – some might say crazy – developers. Along the way they’ve racked up RIBA prize-winning clients, national firsts and a considerable array of modern architectural beauties, while also finding the time for a long-standing flirtation with ourselves.
Here’s why we love them…
New London set out to prove that property developers had another choice than local high street agents and massive corporate internationals. That a small, specialist agency with marketing flair and detailed knowledge of the buildings it handled (sound familiar?) could bring something new to the business. They proved their case soundly. They had something of a flying start, outselling their very large international co-agent 7-0 at London & Orient’s hidden Clerkenwell mews, Compton Street. Next up, the space-age (and RIBA prize-winning) DKH in East Dulwich, the debut scheme from Bespoke Homes. Here, New London outsold their local counterparts 5-1 and then produced the same result at The White Building in Borough, from the pioneering MacDonald Egan. They were impressed enough to give their next development, the bigger Glasshouse in Deptford, to New London who sold 14 times (!) as many apartments as any of their fellow introducer agents. More recently they’ve had a sell-out success at the launch of City & Suburban’s Ivy Waterside in Hoxton, released the UK’s first multi-dwelling PassivHaus development at ZERO in Islington and produced something of a stir among the agents in Greenwich, By insisting that higher prices were achievable than the local agents had been able to envisage, they caused 10-15% more for Mercury Developments’ Hermes Court than they’d previously been told they’d get.
You can see how, over the years, they have cemented many a happy relationship with some very impressed clients.
So as we march on into 2012, the century’s most exciting year for London so far, we do so arm-in-arm with a partnership bringing together two of London’s most fascinating property scenes – design-led new build and unique’n’ interesting spaces – and taking them to a larger audience of focussed, discriminating and, above all, serious buyers.
Amen to that.