The short answer to this would be yes, but, as ever in life, there are some exceptions.

Almost overnight in the mid 1990s, as contemporary urban living emerged as the lifestyle of choice for modern city folk, carpets found themselves on the end of a bad rap. They were declared as universally naff and suburban by London’s new loft dwellers, causing a massive drop in carpet sales (you might say the market went through the floor) and a huge rise in real wood, laminate and other hard floorings.


A dog day for floors: please don’t carpet your loft apartment living room like this.

However, as with all extreme views, opinion has softened over time and there are certainly carpets that do ‘go’ in the sleeping areas of urban living spaces. Manufacturers, rather than go out of business, turned their efforts to merging suburban comfort with inner city cool to create soft floor coverings that work in any sort of space without screaming footballers wives. The result is an upgrade of suburbia, and the softening of city living.

So, with today’s history lesson over, let’s start with the living room. Frankly, if you want a carpeted living room then you don’t really sound like a likely loft candidate. The whole idea of loft living is to expose and highlight the original aesthetic of a space. Not many warehouses, factories or schools came with carpet and there’s a jolly good reason for that. So, to retain an authentic vibe to the main living space, no carpet please. Rugs are a different matter, and we’ll touch on those later.

Kitchens & bathrooms: no carpets, end of.

Bedrooms and studies are where flexibility makes its appearance. If we’re being purists – and we mainly are – fitted carpets do not strictly adhere to the loft code of ethics. However, who can argue with the soft underfoot toastiness of an 80/20 Berber twist when getting up or going to bed?

Plain, uncomplicated designs in neutral tones are the way to go: think of the carpet as an inconspicuous treat for your loft-dwelling feet, rather than a full-on design statement. When it comes to carpeting a loft, think background, background, background. And no rouched blinds!


Who can resist a berber twist? A good example of the way to go with bedroom carpet in loft apartments.

While carpets are confined to bedrooms, it doesn’t mean the floor has to remain devoid of pattern. Often a building’s original floors offer plenty of personality – whether timber, concrete or tile – but rugs are more than acceptable as a way of drawing attention to your urban style savvy. In fact, we’d go so far as to say there are no rules when it comes to these furry islands on your floor, so go have some fun.


Who needs rules? When it comes to rugs in your loft apartment, go Moroccan, go Turkish, go Conran, go your own way. 


The sheer number of people’s homes we went to see in February really defined the month. Although this might usually be down to the time of year and the coming of Spring, traditionally the property market’s most active season, another driving factor is the upcoming change in taxation around buy-to-let property and second homes. Anyone owning more than one property in the UK is very wise to review their options right now to avoid any unnecessarily onerous obligations.

So, with that slightly dreary tax-related stuff out of the way, let’s get back to some of the incredible and unique London property that we saw last month. We really must insist you keep checking our website for the availability in March as there are some utterly incredible places coming up.

One of the very visual rewards you’ll receive for your troubles is to experience our new website, which is currently having its final touches most artfully finessed to create a greatly enhanced user experience. We’re getting rather excited about presenting it to the world and we’re certain you’ll find it a major step up from the current site. Keep watching this space.

Two interesting places that came straight to the market this month are:

– perhaps the most theatrical and dramatic apartment we’ve seen in a while, somewhat akin to a theatre stage, and no wonder given its original owner and designer was a set designer. It really is like stepping into a thespian’s mind, and directly opposite Hyde Park too – click here for more information.


– a 2,500ft2 art gallery space to rent on Minerva Street E8, just off Hackney Road and within 5 minutes walk of Bethnal Green tube and Broadway Market – click here for details.

Results wise, it was something of a month of secrets uncovered, with three hidden London gems among last month’s sales agreed.

In Dalston E8, at the somewhat concealed and rather fine cobbled courtyard of Carrara Mews, we agreed a two-bedroom house we’d marketing for £775,000.

Down south, in West Norwood SE27, a tucked away converted stable block where the owners have been living and running a business for 20 years: the end of an era for them, and the beginning of a new one for the happy purchaser.

And up north in Finchley, at Percy Road N4, another converted stable of 3000ft2 where the owner had truly put their all into it and created a real marvel of a home.

Of course, a month wouldn’t be a month without some sort of action at Bankside Lofts in SE1. This time it took the shape of the letting of a one-bedroom apartment at £450 per week, with those legendary huge windows, a galleried sleeping zone and, of course, envy-inducing high ceilings at what is still one of London’s only purpose built developments of genuine lofts.

That just about sums up our February: we hope you enjoyed the read and we’ll see you next month!