Spratts-factory
It’s hard to imagine a setting more serene or a loft lifestyle more archetypal than a converted factory on the banks of a leafy East End canal. From early morning coffee to sunset over the water, it’s a royally unruffled urban existence and a retreat from the daily grind.

This particular loft provides exactly that utopian dream: 1720ft2 of proper industrial space sitting on the banks of the Limehouse Cut and carved from a floor of the former Spratt’s Factory, the UK’s first tinned pet food production facility.

Original converted back in the 1990s, the apartment has been very recently brought right up to date by the current owner in a refurbishment that delivers some rather nice and unique touches, not least of which the use of old woodwork benches in the bathrooms as basin stands.

Spratts-bathroom

Elsewhere it’s a genuine loft in every sense, with high ceilings, big industrial windows (now double glazed), rugged oak floors, grit-blasted brickwork and newly exposed iron columns and beams (inexplicably covered up in the original conversion) painted in a rich velvety purple against an otherwise bright white paint job.

Spratts-living-room

As with all the best spaces, this one has a useful quirk. In anticipation of extended stays from a visiting Australian mother, a kind of studio-within-a-loft was created, giving extra privacy to guests or lodgers (with its own entrance along with kitchen and bathroom facilities) but that can easily function as part of the overall apartment. It’s an ingenious idea that delivers many possibilities for future owners.

The apartment is for sales at £1,225,000 and full details can be viewed here.

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Unique-Social-Media-Montage
The last few months have seen us really get going on our social media pages to reach out further to our likely audience but also to attract a wider public, perhaps people who are interested in homes and design but not necessarily looking to buy or sell a property.

This allows us an element of fun in our posts as the aim is not to directly sell something. Yes it’s about increasing the awareness of our brand, but in an entirely different way. Social media, as the term implies, is about being social, not about selling.

This gives us much more freedom in what to post, and to plunder our catalogue of photos built up over the years of selling and letting unique London property. In some ways it’s a real trip down memory lane, rediscovering the incredible houses and apartments we’ve worked on, and reliving the experiences of showing people round.

Our Instagram account of course is the perfect environment for pure property pleasure, whether for homes that are currently available or simply a bit of nostalgic voyeurism. Everyone loves to know how people decorate their homes and to find out what’s behind the doors of many of London’s converted factories, warehouses, schools and other repurposed buildings.

Our Facebook page is proving the perfect environment for alerting the world to what’s available to rent and buy right now and our posts are beginning to garner engagement, likes, shares and comments. We’re approaching 1,800 likes on our page and are committed to breaking through the 2,000 barrier by the end of September.

That just leaves our Twitter feed, and therein lies the challenge. We are keen to avoid being another one of the countless profiles where the only service provided is re-tweeting other people’s ideas. Or, worse, constant “aren’t we great?” tweets. Twitter, to us, should be about sharing unique and useful information and insights. That is what we are determined to offer.

We’re learning exactly what we have to say on a daily basis that is not simply an ego tweet (which – who knew? – most people aren’t so interested in), but that is informative and useful to anyone following us.

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