Having agreed two sales outside of London last month – one not so far away in Faversham in Kent, the other somewhat further afield in Matlock, Lancashire – our experiment with selling unusual living spaces in other UK locations appears to have worked. And so from 2017 we’ll be making a thing of spreading the word about Unique Property Company to other UK locations.
Both sales were agreed to people who currently live in London and who simply don’t want or need to be in the city all the time anymore. What become clear during the marketing process is that people living in London who are looking to buy a property elsewhere in the UK would much rather deal with an agent in London if at all possible. But when it comes to alternative living spaces, that option hasn’t really been available.
There is something of a shared mentality with people who work and live in the capital. Perhaps it’s to do with similar interests or a similar working environment, but there is clearly an understanding of the lifestyle that Londoners lead. And that common experience can help to inform the sort of domestic or cultural requirements someone might have when buying a property in another UK city or indeed rural location.
As we’ve discovered with lofts and alternative living spaces in London, people tend to search outside the parameters of Rightmove, Zoopla and Primelocation. Instead, they look for a specific type of space, or an agent that deals with it, rather than having to select “2 bed flat” in the hope of locating a loft, converted church, former foundry or other weird and wonderful space. They tend to like a chat, or at least a lengthy email correspondence, because their search is far more personal and particular than a regular buyer looking for a regular property.
Britain is full of unique homes. In fact, most of them exist outside of London and in some incredible buildings that reflect the agricultural, industrial, educational and religious heritage of the nation. London has certainly led the way in converting them into extraordinary houses, apartments and indefinable living spaces, but the rest of the country has caught on through television shows like Grand Designs, property supplements in national newspapers and of course the creative folk who turn up somewhere and create an interesting something-or-other from a former something else.
The distinctive profile of the Unique Property Company audience and the particular profile of our company give us access to people who don’t turn to property portals as their first action in searching for a new home. So if you or someone you know has a unique, unusual or alternative living space anywhere in the UK, let’s talk!